Collagen Supplements: Hype or Science?

The truth behind collagen – and what your skin really needs (and what it doesn’t).

Collagen is a hot topic – and for good reason. It's essential for skin elasticity, and naturally, everyone wants in. The market is flooded with collagen supplements and skincare promising youthful glow and firm skin. But how much of it is actually backed by science?

Let’s get real: making collagen work for your skin (topically or internally) is not easy.

✖ Topical collagen in skincare?

There’s little evidence that collagen applied to the skin can actually penetrate deep enough to make a difference. Collagen molecules are too large, and even smaller peptides haven’t consistently shown skin-changing results.In fact, the EU Cosmetics Regulation only allows product claims based on independent evidence – and studies funded by the ingredient manufacturer don’t count.

✖ Collagen supplements?

Hydrolyzed collagen and collagen peptides have been trending for years, with the global market expected to reach $2.88 billion USD in 2025. And yet, both in the EU and US, no official health claims are approved for collagen supplements. In other words: collagen products can’t legally promise skin improvements, because the science just isn’t strong or neutral enough.

Still, people keep buying them. Clever marketing can make anything sound like magic – but is it?

What we know AIVA: real, independently proven claims matter, only

Our team dug deep into the data and research on collagen – especially when it comes to taking collagen for your skin’s needs. Here's what she found:

• Most studies on collagen supplements focus on other organs, not skin.

• Many studies are funded by manufacturers – which means they're not impartial.

• When consumed, collagen is broken down into peptides and amino acids. These same building blocks can be obtained much more affordably from whole foods like meat, fish, soy, chickpeas, pumpkin seeds, and some nuts.

• Marine collagen can come with a risk of heavy metal contamination.

• Your body distributes nutrients where they're most needed – which isn’t always your skin. Collagen is essential not only for skin but also for bones, joints, gums, blood vessels, and connective tissues. So how can you be sure the collagen you take ends up where you want it?

So why pay for expensive collagen when food does the same job?

Instead of pricey powders with questionable benefits, why not nourish your skin from within with proven nutrients?

Try cashews or hummus. Chickpeas contain proline and zinc, both essential for collagen production. Or grab a banana, rich in manganese, another collagen-supporting trace element.

Are there any proven supplements that support collagen production?

Yes – and they’re backed by official health claims.

Certain vitamins and minerals have been independently and widely studied, and are approved by the European Food Safety Authority (EFSA) to support collagen biosynthesis – the body’s natural collagen production process.

🌿 AIVA The Skin Capsule

Formulated only with ingredients that carry official EU-approved health claims, such as:

• Promoting normal collagen production

• Supporting skin health

• Supporting the immune system

• Helping maintain healthy mucous membranes (especially important during menopause and perimenopause)

• Enhancing iron absorption, which helps with hair loss and overall hair health
  

Why we love it – and why others do too:

🔴 100% vegan and plant based – even the capsule shell and colourings 🔴 Plant-based active ingredients only

🔴 Zero fillers, sweeteners or artificial additives

🔴 High-potency formulation (excess Vitamin C is safely flushed out)

One month's supply (60 capsules) costs €119. Individually buying the same quality plant-based vegan actives would cost up to €140, based on our ingredient analysis.

Award-winning

AIVA The Skin Capsule was chosen as one of the Top 10 Natural Beauty Products of 2024 by the expert panel at Kauneus & Terveys – and awarded Best Supplement.

Real science, real transparency, real results

Because our product is that good – and that compliant – we want as many people as possible to try it. That’s why we offer your first pack at a special one-time price.

Give your skin what it really needs — not marketing myths, but clinically sound nourishment.

AIVA. We believe in real.

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